We're Project Intentional!

Project Intentional, Inc. was born from a simple question:

What if we stopped waiting for someone else to help and simply decided to help each other?

In November 2019, our founder, Sasha, was asked what she wanted for Christmas. Her answer wasn't something that could be wrapped.

She wanted to adopt a mom—a woman she didn't know, who might need a little extra love that holiday season.

So she turned to Facebook and asked a simple question:

What if we did this together?

She invited women in a local mom group to share their stories, their needs, and the ways they could use a little support. Women who wanted to help could simply respond, “ADOPTED.”

The response was overwhelming.

Nearly 100 women in need reached out. Approximately 80% were connected with someone willing to help. But as the comments continued—eventually reaching more than 370 responses—it became clear this wasn't just a Christmas idea.

It was a calling.

Sasha couldn't personally help every woman who reached out.

But she could build something that could.

That idea led to a conversation with her sister, Samm, and together they began the process of creating something bigger.

On February 4, 2020, Project Intentional, Inc. was officially established as a 501(c)(3) nonprofit organization.

Our mission became simple:

And that mission continues to guide everything we do.

We believe that people shouldn't have to choose between paying a bill and buying hygiene products. That asking for help shouldn't mean sacrificing dignity. That access to resources can change the trajectory of a family. And that sometimes the most meaningful thing we can give someone is the reminder that they are seen, they matter, and their community has not forgotten them.

What began as one woman adopting another woman for Christmas has grown into a community-powered movement.

Through the years, Project Intentional has connected women and families with tangible resources, essential products, community organizations, volunteers, donors, and one another.

We've created Hope Lockers—community hygiene banks stocked with essential products and placed throughout Omaha so that access to basic necessities doesn't depend on whether someone can afford them that day.

We've brought together nonprofits, businesses, volunteers, and community resources under one roof through Love Can, creating opportunities for families to receive not only tangible support, but connections to organizations and people who can continue walking alongside them.

And we've learned something along the way:

Sometimes restoring dignity looks like a hygiene product.
Sometimes it looks like a warm coat.
Sometimes it looks like $150 toward a family's needs.
Sometimes it looks like a resource, a conversation, or simply knowing someone cares.

Whatever form it takes, our goal is the same:

Make the load a little lighter.

Since our beginning, thousands of women, caregivers, and children have been touched by the intentional generosity of this community.

• 2019: 80 mothers were adopted through our original Christmas initiative.
• 2020: 38 mothers were adopted.
• 2021: 485 mothers were adopted, with more than $25,000 in donated goods distributed.
• 2022: We supported up to 650 mothers and distributed more than $35,000 in goods.
• 2023: 1,500 caregivers—primarily mothers—were adopted, impacting 4,380 children. More than $205,800 in goods were distributed, and six Hope Lockers were installed throughout Omaha.
• 2024: We intentionally paused our traditional programming to focus on our families, reflect on our growth, and recalibrate for what came next.
• 2025: Love Can returned in a new way, supporting 204 families with coats, socks, hygiene products, and a $150 check for each family—putting more than $30,000 directly into the hands of local families and creating an estimated $51,750 in economic ripple impact throughout our community.
• 2026: Sponsoring 300 families at the LOVE CAN STORE in November 

And we're not finished.

2026 marks another chapter for Project Intentional.

We are continuing to evolve beyond a once-a-year holiday initiative and build programs designed to meet real needs throughout the year.

We're developing our own hygiene product line, expanding the work of our Hope Lockers, and continuing to grow Love Can into an experience that connects families with resources, community, generosity, and opportunity.

Because we don't believe charity should simply be about giving someone something.

We believe it should be about restoring dignity.

We believe in meeting people where they are.

We believe in creating access—not barriers.

We believe businesses have a responsibility to invest in the communities that support them.

We believe nonprofits are stronger when they collaborate instead of compete.

We believe volunteers aren't just helping an organization—they are helping their neighbors.

And we believe social media, community, generosity, and intentional action can be incredibly powerful when we use them to connect people instead of divide them.

We aren't here to save people.

We are here to stand beside them.

We aren't here to tell women what they need.

We are here to listen.

We aren't here to create dependence.

We are here to create access, connection, opportunity, and hope.

Because everyone deserves to feel seen.

Every family deserves dignity.

Every community has the power to make a difference.

And sometimes, changing someone's life doesn't require something extraordinary.

It simply requires someone to see a need and decide:

That's how Project Intentional started.

One woman.
One Christmas.
One intentional decision to help someone else.

And it has grown into a community of people who believe that when we intentionally love, serve, connect, and show up for one another, we can change more than one life—we can change a community.

WE ARE THE CHANGE!

Intentionally restoring dignity in women and families, one project at a time.

EIN: 84-4203582